Intended for healthcare professionals

Rapid response to:

Observations Medicine and the Media

How useful are lifetime risks of disease?

BMJ 2011; 342 doi: https://doi.org/10.1136/bmj.d1046 (Published 16 February 2011) Cite this as: BMJ 2011;342:d1046

Rapid Response:

Dear Cancer Research UK

The headline is quite clear. You could have said 'slow rise in breast
cancer risk, many reasons why' as a non exciting but possibly less
alarmist and more accurate headline.

Surely our cancer charities have to take some responsibility for the
(mis)information that people have about breast cancer? It's a shame that
CRUK don't seem to wish to improve on their media presence.

Competing interests: No competing interests

22 February 2011
Margaret McCartney
gp
gp