Feature Smoking Last gasp for e-cigarette ads that glamorise the habit? BMJ 2014; 348 doi: https://doi.org/10.1136/bmj.g475 (Published 27 January 2014) Cite this as: BMJ 2014;348:g475 Article Related content Metrics Responses Peer review Related articles News Use of e-cigarettes in UK has tripled in two years, finds survey Published: 28 April 2014; BMJ 348 doi:10.1136/bmj.g2987 See more Low taxes on heated tobacco products are hampering smoking cessation efforts, study finds BMJ May 14, 2025, 389 r999; DOI: https://doi.org/10.1136/bmj.r999 E-cigarettes: US Supreme Court upholds ban on flavoured liquids BMJ April 04, 2025, 389 r679; DOI: https://doi.org/10.1136/bmj.r679 The boom in fruit flavour cigarettes is driving youth smoking in Latin America—despite the tobacco industry’s promises BMJ November 21, 2024, 387 q2553; DOI: https://doi.org/10.1136/bmj.q2553 NICE proposes adding cytisine as treatment option for smoking cessation BMJ November 18, 2024, 387 q2563; DOI: https://doi.org/10.1136/bmj.q2563 Tobacco Bill: Banning smoking in certain outdoors spaces is welcomed, but cessation services must not be forgotten BMJ November 05, 2024, 387 q2443; DOI: https://doi.org/10.1136/bmj.q2443 Cited by... Use of e-cigarettes in UK has tripled in two years, finds surveyFulltext PDF