News E-cigarette marketing is aimed at youngsters, says charity BMJ 2013; 347 doi: https://doi.org/10.1136/bmj.f7124 (Published 27 November 2013) Cite this as: BMJ 2013;347:f7124 Article Related content Metrics Responses Peer review Related articles Head To Head Should electronic cigarettes be as freely available as tobacco cigarettes? No Published: 14 June 2013; BMJ 346 doi:10.1136/bmj.f3840 Head To Head Should electronic cigarettes be as freely available as tobacco? Yes Published: 14 June 2013; BMJ 346 doi:10.1136/bmj.f3845 Observations Big Tobacco lights up e-cigarettes Published: 24 May 2013; BMJ 346 doi:10.1136/bmj.f3418 News EU policy on e-cigarettes is a “dog’s dinner,” says UK regulator Published: 15 November 2013; BMJ 347 doi:10.1136/bmj.f6871 News E-cigarettes are to be regulated as medicines from 2016 Published: 14 June 2013; BMJ 346 doi:10.1136/bmj.f3859 See more Low taxes on heated tobacco products are hampering smoking cessation efforts, study finds BMJ May 14, 2025, 389 r999; DOI: https://doi.org/10.1136/bmj.r999 E-cigarettes: US Supreme Court upholds ban on flavoured liquids BMJ April 04, 2025, 389 r679; DOI: https://doi.org/10.1136/bmj.r679 The boom in fruit flavour cigarettes is driving youth smoking in Latin America—despite the tobacco industry’s promises BMJ November 21, 2024, 387 q2553; DOI: https://doi.org/10.1136/bmj.q2553 NICE proposes adding cytisine as treatment option for smoking cessation BMJ November 18, 2024, 387 q2563; DOI: https://doi.org/10.1136/bmj.q2563 Tobacco Bill: Banning smoking in certain outdoors spaces is welcomed, but cessation services must not be forgotten BMJ November 05, 2024, 387 q2443; DOI: https://doi.org/10.1136/bmj.q2443