Intended for healthcare professionals

Letters The temptations of chocolate

A temptation I can resist

BMJ 2011; 343 doi: https://doi.org/10.1136/bmj.d6683 (Published 26 October 2011) Cite this as: BMJ 2011;343:d6683
  1. Merlin Willcox, clinical researcher1
  1. 1Department of Primary Health Care, University of Oxford, Oxford OX1 2EP, UK
  1. merlin.willcox{at}phc.ox.ac.uk

Mackenbach states that: “randomised controlled trials are now needed . . . of chocolate consumption . . . For epidemiologists and the chocolate industry alike, this must be a temptation no one can resist.”1 This statement begs a reality check.

Firstly, it would be hard to gain consent from most people to …

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